Keda Group takes the mission to "build civilization and contribute to society". Keda Group cares for the vulnerable groups in the society and cares for the poverty-stricken students. 

Since 2006, Keda began to provide scholarship for poverty-stricken students, which is also a measure to reserve talents for the aim of establishing centenary Keda. At present, many students have finished their university education with the support of Keda.